The American Advertising Federation – Rio Grande Valley is an affiliate member of the American Advertising Federation headquartered in Washington, D.C. The AAF-RGV is one of more than 220 such professional advertising and marketing federations, representing over 50,000 members nationwide. It is the only professional advertising trade association that encompasses all segments of the industry in its membership, that is, advertising agency, media, supplier, and client. It is this melding of thought that makes the Ad Club special.
The AAF divides its membership into 15 Districts nationwide. The American Advertising Federation – Rio Grande Valley is a member of the AAF’s 10th District. The 10th District represents over 2,000 members in 19 federations in Arkansas, Louisiana, Oklahoma, and Texas. The District provides organizational help and offers networking between various markets. Statewide, it helps fight legislation that may be unfriendly to advertising.
With nearly 100 members across the Rio Grande Valley of Texas, the AAF-RGV meets monthly.
Bi-monthly lunches feature speakers who are national or regional industry leaders.
Bi-monthly mixers help to create a local community and provide networking opportunities.
AAF Rio Grande Valley Board of Directors
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A.B. Barrera
Governor, AAF District 10
AAF RGV Past PresidentCo-CEO PMDG Marketing Communications Inc.
Co-owner, AlphaGraphics Laredo -
Sally Fraustro Guerra
AAF RGV President
2024-2026President & Publisher SOCIALIFE
Director, Corporate Relations McAllen Chamber of Commerce -
Dr. Kimberly Selber
AAF RGV Vice President
AAF D10 Summit ChairInterim Associate Dean, College of Liberal Arts, UT Rio Grande Valley
Editor-in-Chief SOCIALIFE -
Maria Alvarez
Immediate Past President
Director of Sales, Radio United
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Karla Castillo
AAF RGV Communication Chair
Graphic Design Manager,
The University of Texas - Rio Grande Valley -
Jacqueline Folacci
Publisher,
Edible Rio Grande Valley
Freelance Restaurant Consultant
Event Producer -
Flower Guerrero
AAF RGV Community Outreach
Director of Marketing & Operations, Colair Inc.
Producer, El Valle Films -
Steve Jennings
AAF RGV Government Relations
President, Benchmark Outdoor
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Arlina Larson
Director of Major Gifts
Food Bank of the RGV, Inc. -
Colleen Willis
Director of Sales
Nexstar Media -
Stephan Wingert
Regional VP, Publisher
The Monitor
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Rosangela Mancillas
Marketing Manager
South Texas College
D10 Summit Committee Members
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RC Cepeda
Director of Operations
The Sign Depot -
Lili Rodriguez
Student, UT Rio Grande Valley
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Camila Sobrevilla
Student, UT Rio Grande Valley
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Pollux Castor Team