4:00 PM
AAF Executive Board Meeting
Marriott Meeting Room

7:00 PM
Welcome Reception
South Padre Island Birding, Nature & Alligator Sanctuary 

**Sponsored by Garcia & Richmond

8:30 AM
Breakfast Buffet

9:30 AM Keynote:
** Sponsored by South Padre Island CVB

• FROM SEA-GRASS ROOTS TO INTERNATIONAL STAGE
  Wendy Knight
  CEO
  Sea Turtle Inc.

10:30 AM
Breakout Sessions

• SMALL BUDGET, BIG RESULTS. NO EXPERIENCE NEEDED.
  Sabrina Walker-Hernandez
  CEO
  Supporting World Hope

• DOES AI HAVE A PLACE IN YOUR BUSINESS?
  Alex Garrido
  Director of Digital Marketing & Analytics
  UT Rio Grande Valley

11:30 AM
Breakout Sessions

• BRIDGING CULTURES
  Pollux Castor: Adan Garcia, AV Garcia, Dr. Lynda Laurin

• WE TRUST YOU
  Better Business Bureau: Jimmy Asa

12:30 PM Lunch Keynote
**Sponsored by Pollux Castor Creative

• TRAVELERS, DREAMERS, & WANT-TO-GET-AWAYERS
  Moderator: Sabrina Walker-Hernandez
  Brenda Hernandez - Airbnb Latin America, Stephanie Price - Historic Hotels of America, & Hershal Patel - Ruby Red Hospitality

2:15 PM
Breakout Sessions

• DIGITAL MARKETING: WHAT QUESTIONS SHOULD YOU BE ASKING?
  MiQ Digital: Katelynn Martin & Scott Robbins

• THE AGONY AND ECSTASY OF AI IN CREATIVE PRODUCTION
  Panel Discussion

3:10 PM
Ask the Experts Roundtable Q&A in Small Groups

6:00 PM BEACH PARTY
**Sponsored by SOCIALIFE
Beachside Bar Louie—Marriott Courtyard Hotel
Kick off your chanclas y grab a cerveza. It's time to relax.

8:30 AM
Breakfast Buffet

9:30 AM Keynote
**Sponsored by Nexstar Media

• UNLEASHING THE OMNICULTURE SUPERPOWER: THE KEY TO INCLUSIVE ADVERTISING
  Aldo Quevedo -
  CEO & Creative Chairman
  Beautiful Beast

10:30 AM Keynote
**Sponsored by LERMA/

• CURATING CONNECTIONS:  ALGORITHMS AND CONSUMER CHOICES SHAPE THE FUTURE OF BRAND ENGAGEMENT
  Francisco Cárdenas
  Principal, Digital Strategy & Integration
  LERMA/

11:30 AM
Breakout Sessions

• PRECISIONS PIXELS: MASTERING THE ART OF DIGITAL TARGETING
  Ray Cantu
  Digital Sales Manager
  Nexstar Digital

• BALANCE BEFORE BURNOUT: BUILDING A LIFE YOU LOVE
  Dr. Barbara Baggerly-Hinojosa
  CEO Leadership Empowerment Group

12:30 PM Keynote
**Sponsored by Sign Depot

• WHAT DO WE DO WITH ALL THIS TALK OF A CREATIVE REVOLUTION?
  Ben James
  Chief Innovation Officer
  GALE

2:15 PM
Breakout Sessions

• STRATEGY OF CULTURAL STORYTELLING
  Franco Caballero
  Integrated Multicultural Strategy Lead - Omnicom for AT&T at Dieste, Inc.

• GOVERNMENT UPDATE: WHAT YOU NEED TO KNOW AND HOW YOU CAN PREPARE FOR A DAY AT THE CAPITAL
  
  

3:15 PM
Breakouts

• PREPARING YOUR CLUB BOOK
  Stephanie Price
  Former AAF D10 Governor
  Chair, AAF National Council of Governors

• BE READY WHEN LUCK HITS.
  Panel Discussion for Students

3:45
All AAF Member Business Meeting

6:00 PM Wrap Party
**Sponsored by AAF D10 & Governor A.B. Barrera
Longboards Bar & Grill Bayside