The American Advertising Federation – Rio Grande Valley is an affiliate member of the American Advertising Federation headquartered in Washington, D.C. The AAF-RGV is one of more than 220 such professional advertising and marketing federations, representing over 50,000 members nationwide. It is the only professional advertising trade association that encompasses all segments of the industry in its membership, that is, advertising agency, media, supplier, and client. It is this melding of thought that makes the Ad Club special.

The AAF divides its membership into 15 Districts nationwide. The American Advertising Federation – Rio Grande Valley is a member of the AAF’s 10th District. The 10th District represents over 2,000 members in 19 federations in Arkansas, Louisiana, Oklahoma, and Texas. The District provides organizational help and offers networking between various markets. Statewide, it helps fight legislation that may be unfriendly to advertising.

With nearly 100 members across the Rio Grande Valley of Texas, the AAF-RGV meets monthly.
Bi-monthly lunches feature speakers who are national or regional industry leaders.
Bi-monthly mixers help to create a local community and provide networking opportunities.

AAF Rio Grande Valley Board of Directors

  • A.B. Barrera

    Governor, AAF District 10
    AAF RGV Past President

    Co-CEO PMDG Marketing Communications Inc.
    Co-owner, AlphaGraphics Laredo

  • Sally Fraustro Guerra

    AAF RGV President
    2024-2026

    President & Publisher SOCIALIFE
    Director, Corporate Relations McAllen Chamber of Commerce

  • Dr. Kimberly Selber

    AAF RGV Vice President
    AAF D10 Summit Chair

    Interim Associate Dean, College of Liberal Arts, UT Rio Grande Valley
    Editor-in-Chief SOCIALIFE

  • Maria Alvarez

    Immediate Past President

    Director of Sales, Radio United

  • Karla Castillo

    AAF RGV Communication Chair

    Graphic Design Manager,
    The University of Texas - Rio Grande Valley

  • Jacqueline Folacci

    Publisher,
    Edible Rio Grande Valley
    Freelance Restaurant Consultant
    Event Producer

  • Flower Guerrero

    AAF RGV Community Outreach

    Director of Marketing & Operations, Colair Inc.
    Producer, El Valle Films

  • Steve Jennings

    AAF RGV Government Relations

    President, Benchmark Outdoor

  • Arlina Larson

    Director of Major Gifts
    Food Bank of the RGV, Inc.

  • Colleen Willis

    Director of Sales
    Nexstar Media

  • Stephan Wingert

    Regional VP, Publisher

    The Monitor

  • Rosangela Mancillas

    Marketing Manager

    South Texas College

D10 Summit Committee Members

  • RC Cepeda

    Director of Operations
    The Sign Depot

  • Lili Rodriguez

    Student, UT Rio Grande Valley

  • Camila Sobrevilla

    Student, UT Rio Grande Valley

  • Pollux Castor Team